Pack Up & Glow with Wander Beauty

#opperationsummerfriday is my forever favorite hashtag. Getting back into the swing of summer camp this year might disrupt the flow, but whatever afternoon I scoop them up early to hang will be a vibe.

With the extra time outside this summer, I’m so happy the days of chasing them down and tackling them to reapply sunscreen are (mostly) behind me. I left their SPF at home, but they didn’t throw shade when I threw them the one from my bag. They will thank me later for the skin health habits we are building now. Someday.

I hope 🤪

For me, as someone prone to hyperpigmentation, there’s no skipping SPF…beach day or not. Daily use of broad-spectrum sunscreens are an important step in helping to minimize the appearance of new dark spots or the worsening of existing discoloration.

So like many things, with hyperpigmentation, prevention is the best cure.

SPF used: @wander_beauty Pack Up & Glow
✨Mineral SPF
✨Antioxidants
✨Vegan
✨Leaves a glow

Check out our beach day with Wander Beauty here on Reels!

Community Service on MLK Day

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By building upon the concept of 'a day on, not a day off,' we continue the impact and legacy of Dr. Martin Luther King Jr. in this generation and for those to come.

You never know how your act of service will motivate or influence the next person to give. After years of looking forward to MLK Day as a day off of school, I was inspired to get active on MLK because members of Alpha Kappa Alpha Sorority, Inc. are encouraged to engage in a day of service in our communities to “promote peace and community through love.”

Once babies came into the picture I took a step back from a lot including community service projects and volunteering. Being on our own on the west coast, I could hardly find time to take off and have a date night, let alone take a few hours without kids to volunteer.

Influenced by another mother at my preschool who led projects both in school and larger projects in Los Angeles that were simple enough my preschoolers could get involved with, it inspired me to find something I cared about that I could do as a community service project with my kids. We started our little beach clean up tradition last MLK Day and it’s a great social distant service project you can do with kids at any point in the year because all of our small actions can lead to a tidal wave of change. We spent part of our day dedicated to service for our community cleaning up our beach as we begin a week dedicated to democracy.

I posted a few MLK project ideas for kids from Pinterest in stories Friday on my Instagram page (See them on Pinterest HERE) as well as shared that California African American Museum had a full day of virtual events you could get involved with from home.

What will you do? Inspire others by sharing in your stories. Tag me! I’d love to see!

Conscious Consumer Gift Pick - Sana Jardin

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Have you heard about the term conscious consumerism? It’s when buying practices are driven by a commitment to making purchasing decisions that have a positive social, economic, and environmental impact. I appreciate what I’ve been seeing as I explore conscious brands as I get away from the clean and greenwashing of the beauty industry.

When I first find a new product I usually look them up on Instagram and sometimes I'll make it onto their website, but I’m glad I checked out Sana Jardin’s about section because I fell in love with her mission.

Our mission is to harness the power of commerce for social good. Sana Jardin is a socially conscious, luxury fragrance house. Our vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women. Sana Jardin is built on the principles of a circular economy - our alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.

We believe that if we’re innovative about the way we use commercial waste, we can recycle it for the benefit of the women at the beginning of our supply chain and help them to flourish and thrive.

At that point, I would get any fragrance from the site and hope for the best, but it gets better. She dives more into how she incorporates upcycling and circular economy principles to go beyond sustainability. As someone working on a similar project that I hold close to my heart, I hope this inspires more upcoming brands to think bigger on the impact they can have through their brand.

"The Problem: The female harvesters from the rural flower-growing region in Morocco, had limited access to work - just a few times a year, during the harvest. They also didn’t have opportunities for consistent employment due to their lack of skills training. In addition, 900 tonnes of natural and organic orange blossom waste by-product is created from the region.

The Solution: We aim to address these problems through our Beyond Sustainability™ model, which empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The model is based on “flower recycling” within a circular economy and illustrates that luxury business can be used to drive social change. We offer business skills training to the local women so they can develop and sell their own range of products; candles and orange blossom water - all of which came from the waste of perfume production. They receive 100% of the proceeds.

To facilitate this we partnered with Nest (a non-profit) and Les Aromes du Maroc, to establish a women’s cooperative in Morocco, where the women can produce and sell their products. 

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If anyone married to me reading this is looking at what could be a great gift idea for Christmas, my birthday, or Valentine’s Day. . . look no further than this link to Savage Jasmine that I’m about to drop.

For everyone else, DM me on Instagram at @JasminePennamma and let me know if conscious consumerism is a principle you may have been practicing without knowing the term or if it’s something you would like to put into practice more now that you are aware of it. Can’t wait to chat with you! xx - Jasmine

6 PRODUCT SWAPS THAT WILL CHANGE OUR WORLD

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I talked a lot about #plasticfreeJuly in stories on Instagram last month . . . mostly how I wish there was a better name. (Same with zero-waste!) Both feel like such an impossible goal that you want to quit before you even try, but someone mentioned to just keep the ultimate goal in mind, “planet, not perfect.” Once I moved past feeling like I needed to be perfect, it was a good time to reflect on small choices I could make which had a lasting impact on our environment. It started this year with #veganary. I could be spelling this totally wrong, but it’s where you try to go vegan for the month of January. It was pretty easy while we were in India except being able to find milk alternatives because there was no Oat or Almond milk in the cities we visited. It was an extra-long process I’ve never repeated while back in the states because I don’t have a tool to easily gut a coconut, but we ended up making our own coconut milk to use to replace milk while we were there.

When I came back, I was moved to do a beach clean up for our MLK community service project and it was nice to see how much my kids really got into it. I showed them photos of what it looked like in areas of India where so much trash piled up which really motivated them to even be more mindful of any trash we could possibly make during our beach trips for the rest of the year. Seeing their enthusiasm as I began to incorporate more talks about our planet and sustainability, it kind of got me thinking about why I hadn’t made a conscious effort to thinking about it earlier. As a child of the 80’s I was really into saving the rainforest and concerned about acid rain. I remember having my parents cut up their soda plastic rings so they didn’t choke dolphins and asking to not use aerosol hair sprays so the hole in the O-zone didn’t get bigger. However, as I got older, I eco-friendly was no longer top of mind.

When it came to eco-friendly products, I really looked at them as the “all-natural” category. I wanted nothing to do with natural because natural meant it didn’t actually work or was for hippies.

When it comes to beauty and personal care, I still care more about paying attention to the total ingredient deck vs wanting to use only natural ingredients, but this year I’ve really been paying more attention to items being eco-friendly because they help me create less trash because they cut down on my need for using single-use items. I’ve gone down the rabbit hole this year about the unknowing consumption of microplastics (did you know you are probably eating a credit card size of plastic every week?) and how every toothbrush ever made is still on this planet because it takes plastic 10 bajillion years to breakdown. Because I’m someone who usually believes shopping is good for the soul, my first instinct was to toss out a ton of things in my house and swap for more sustainable items, but the whole point of thinking more sustainably is not to mindlessly create more waste, so I’ve been using what I have instead of stockpiling products as a self-proclaimed product junkie and buying trendy swaps just because they are cute.

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So if you are in the market for reusable products that could help you contribute less plastic to the world, I’m doing a round-up of a few of my favorite finds. If this post helps influence you to give some of these things a try, just remember the best way you can be more sustainable is to use what you have so bookmark this post so you know what to try as you run out of what you already have at home. Lastly, stay off the zero waste hashtag on Instagram! I don’t want people who go a year with only making enough trash to fill up 1/8th of a mason jar to discourage you. I also don’t want you to feel hard on yourself if you buy reusable bags and forget to bring it with you. I bought my first one in 2004-ish when the “I am not a plastic bag” bag was floating in the hands of the who’s who of NYC, but I didn’t always remember it every time I needed to shop. Even now in California, I would forget my bag in the trunk 50% of the time, but that was 50% fewer plastic bags then I would have usually used. I don’t always take my reusable straws or need to use a restaurant’’s plastic cup when I’m out, but it’s about progress over perfection. Don’t lose sight of that.

Small steps can make a big impact, so here is the list of easy swaps!

CLOTH MASK

After my first flight of 2020, once I got back from India, I went to LAX and looked around to see that I was one of the very few people traveling without a mask. When I got to my destination to meet with friends who had flown in from around the country, everyone had a pack of masks with them so I grabbed a few for my flight back because it was already impossible to find at a store. It was still not a directive for everyone to be in N-95s, but after speaking to someone who was already quarantined in China, I felt better wearing one when out anyway. By February I had stockpiled a few boxes which I was glad I had when shutdown happened, but seeing that this was going to be part of the new normal, the first thing I ordered was cloth masks from China that I could wash like the ones I had for my children which I had ordered last fall to keep at their school after a fire evacuation. It was harder to find back then, but much easier now. Check out stores like Old Navy which sells a pack of 5 for $12.50. That’s perfect so you can wash between uses to help prevent Maskne or satisfy young kids that want to match their mask to their outfit!

BAMBOO TOOTHBRUSH

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You may not be going somewhere every day right now, but we are all using a toothbrush. The toothbrush is probably one of the best inventions ever made. Can you imagine if morning breath was just . . . your breath? Gross. It’s the first thing I reach for in the morning, but remember how I said every toothbrush ever made is probably still here? That’s because it can take up to 1000 years to breakdown. Now think about this when I also tell you that there’s approx 1 Billion toothbrushes thrown out every year in the US alone. Considering I’ll go through a few toothbrushes a year, it feels silly for me to not switch over to a bamboo one. Here’s one that includes brushes for the whole family for $7 on Amazon!

PLASTIC FREE TOOTHPASTE

Now let’s chat toothpaste since you are using that every day with your toothbrush. I never really care about flavors enough to care about the brand (except when I was into the fancy Jasmine Mint when I was younger), but anything I get is always in a plastic tube. Fast forward to Indie Beauty Expo in January and one of the companies that stood out the most to me had nothing to do with makeup or skincare, it was about eco-oral care. Check out Georganics for plastic-free toothpaste and scroll through their tablets and powders which come in glass jars. I added their oil pulling mouthwash since I was on an Ayruvedic bender from my month in India, but they also have mouthwash tabs as well. I love that those products are not only free of plastic, but waterless as well!

PERIOD CUP

I thought Thinx was the grossest thing anyone could have ever thought about. In no way did I want to have period panties as a replacement for a tampon. Fast forward a few years and now I’m open to sticking a cup in my vagina. Again, I swear I’m not a hippie. I actually first saw these two years ago at a clean beauty shop, but it was too early for me to be open to this yet. So first of all, I was surprised to find out my regular tampons had ingredients in it instead of just being made from cotton. I looked into Lola which is organic cotton, but I ran into someone from Saalt at a beauty conference and had never considered switching to a period cup could replace up to 5 years of tampon usage. I have an IUD now and hardly ever get my period, but having this was great when traveling because my cycle was all over the place when I got my replacement IUD earlier this year. If you are someone who regularly gets their period, this product is a game-changer. I notice them commonly in the tampon isle at Target, but here’s a link to the brand I’ve tried, Saalt.

STASHER BAGS

So these two aren’t as big of a deal right now since we…no I. . . am homeschooling since we’ve been doing distance learning since March. (OMG I can’t even believe I’m typing that.) When school starts back up, the kids get lunch + two snacks like clockwork daily. Our school makes a big deal about asking to not send the kids with a ton of plastic bags, but it’s no denying it is so convenient. I had plastic containers I would reuse for everything until I brought my next item back from India, but these are great to stuff and seal food in even if we are just using it for going to the beach and the park now. Whatever I bought was just at Target, but Stasher Bag looks like a great option as well. Of all my swaps, these food-grade silicone bags are one of the more pricey options.

STAINLESS STEEL CONTAINERS

One of the swaps I’ve used the most while we’ve been home has been stainless steel food containers I brought back from India. Technically I would use them for school to replace my plastic containers, but my kids think they are really pretty so I use them for grazing bowls or to do picnics outside to break up our school lunch week (when it isn’t smokey out here.) Unfortunately in the states it seems more like a sustainability trend so I only see over-priced “eco-lunch boxes”, but I bought a ton of steel containers for under $20 in total. If you have an Indian market near you, they may sell it in-store cheaper then what you

Do one of these items feel like something you can switch to? Maybe you have another easy switch?

I’d love to hear what it is so feel free to shoot me a DM on Instagram at @JasminePennamma!

Black Female Founders In Beauty + Wellness To Support

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Black Dollars Matter. That’s the actual title of the Nielsen report put out in 2018. “Black Dollars Matter: The Sales Impact of Black Consumers.” The report gets into how much we spend, where, and my favorite....the impact of Black Twitter.

Don’t sleep on the impact you have as a consumer and the ability to rally through social media influence. The Black consumer spends $1.2 Trillion dollars annually.

TRILLION.

$1.1 Billion of this is on beauty products with my favorite category, skincare, making up $465 Million coming right behind hair at $473 Million. I’ve been fortunate that my career in aesthetics has given me close proximity to people in a number of different medical-grade skincare companies which have resulted in enough gifted skincare where I haven’t really needed to purchase skincare in a decade 🤪, but when it comes to my hair.....I go through a bottle of conditioner a week (quarter size of product my ass) when it’s curly and I am constantly buying new products between myself and my daughter.

With such a heavy week, it’s been amazing to see the spotlight shined on so many amazing brands and be able to discover many new ones. As a female business owner at Aesthetic Influencer, I support many entrepreneurs, but today I want to use this space to highlight black female entrepreneurs in the fastest-growing segment of female business ownership, beauty and also wellness.

Here are a few women we can celebrate and support right now.

** See my Instagram post HERE to see the full list and be able to give the women and their brand’s a follow on Instagram!

 

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@drkristianh of @blkandgrn

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Join Me Monday at Ethel's House for WFH Tips

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These last few weeks have been a whirlwind so writing has been the last thing on my mind as I struggled to catch up between work-life and mom-life merging together. Their last day of school was March 11th which is crazy to say now that it’s May 1st. Although I have been used to working from home for the past decade, working from home with kids who also need to be schooled came with a whole new set of limitations and struggles. For those of you who may be working from home for the first time, I invite you to join me at Ethel’s House and revisit a few tips to optimize best practices for WFH. Sign up on their site to join me on Monday plus get access to kickbacks across wellness, culture, and care all year long with their digital membership. After spending a year at another co-working space, The Wing, I’m so appreciative to be able to take part in a space that feels like ‘home’ even if it’s only digitally for now.

I’ve also got you on Zoom call Glow Up tips so see you Monday afternoon!

Skincare Holly Grail You’ll wish you started earlier

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I have a ton of products, but my skincare routine like most things has been fairly minimal while I’ve been home. For anyone who has gotten out of a normal routine of wearing a retinoid because. . . . life . . . this is a good time to ease back into it. As a topical, it’s one of the most well studied anti-aging ingredients. As a former skincare rep selling Avene products to medical spas, I know this first hand because I had to walk around with a large binder full of retinoid studies almost ten years ago!  

For anyone unfamiliar, Retinoid is the term for all products with vitamin A. There are versions you can get in “over-the-counter” such as versions you find on Sephora or a drug store and versions you will get as a prescription from a dermatologist. While you may have heard about it as an ingredient to use to help prevent wrinkles, it does so much more including;

  • Smooths skin’s texture

  • Brightens skin

  • Clears skin

I use Retinol now, but in the past I'd associate it with dryness, irritation, and flaking. This is why many people want to avoid it. When I was 23, I went to see a Derm in NY and asked her what the number one thing I could do to help prevent wrinkles was. She told me to start a Retinoid she prescribed for me, but don’t start it until I came back from my trip to Spain. I’d be between there and Italy for two weeks during the summer and she didn’t want me to start flaking and get discouraged. I also slightly remembered something she said to me about making sure to wear more sun protection while I was using it which went in one ear and out the other. Naturally, I heard fewer wrinkles and wanted to use it right away. My skin was a hot flaky mess by the time I got to Spain!

Retinol stimulates cell renewal to produce new skin cells so the new skin that develops is more delicate and thinner so cue fresh baby skin that also burned more easily. Here I was on the trip of a lifetime and I was flaky with a sunburn on my cheeks. I blamed the Retinol instead of my failure to follow directions and didn’t touch it again until almost 30 when I worked for a skincare company where I had to learn the science behind this ingredient and so many others.

If you’ve ever been afraid to start because of the dreaded skin flaking phase or don’t want to restart because you’ve had a flaky start like mine that was kind of awkward....these are two products I’ve tried which are both good for newbies or those with sensitive skin who have never felt like they could tolerate retinol.

Sente’s Bio-Complete Serum is an extremely gentle retinol combined with Vitamin C for a light, silky finish that is my absolute favorite. Avene also makes two extremely gentle versions so you are less likely to have to deal with flaking and dry skin. It has a creamier texture versus the light gel of Sente’s. Both brands are available online or at a dermatologist’s office as they are considered medical-grade skincare

Now where things get tricky is technically, Avene uses Retinaldehyde. It requires your skin to perform one less step to convert the active ingredient into retinoic acid, which is what you get with the Rx version from your derm, Tretinoin. I’m a little rusty with having to stay on top of their clinical studies and all their competitors, but the way I used to explain the difference is while the word "retinol" is often used, there are several versions.

So let’s separate the prescribed from over-the-counter versions. The Rx version, Tretinoin, is Retinoic Acid. It’s the only retinoid in its pure form that your skin can actually use. The other common over-the-counter versions (Retinyl Palmitate, Retinol, and Retinaldehyde) have to go through a conversion process to turn into Retinoic Acid before your skin can use it. 

The more conversion steps needed before a retinoid can turn into Retinoic Acid, the weaker and less potent it becomes, which is why the Rx version from your Derm is way more intense than anything from the store. If you are using “Retinol”, your skin has to perform two steps to convert it into Retinoic Acid. Since your skin is only performing one step to convert “Retinaldehyde ” into “Retinoic Acid”, the outcome is usually less irritation then Rx Retinoic Acid while being more potent than Retinol.

So if you are just starting out, you may want to start with Sente’s Bio Complete Serum and work your way up into Avene. As a skincare representative, I would usually say “start low and go slow” which means to mean start with the more gentle product and slowly add it to your routine. While you may be used to buying a new product and adding it into the daily rotation, with Retinols, you might start with just once or twice a week as your skin builds up a tolerance. I sold another line at the same time of mostly very active products based on Glycolic, Salicylic, and other acids at the same time so I always made sure to explain to avoid using chemical exfoliants on the same night as the Retinol. (This is one of many reasons it’s always good to flip your bottle around to the back and get to know your ingredients!) Just know no matter which version you choose, always use it at night, protect your skin with SPF during the day, and quit it altogether if you are pregnant or breastfeeding. 

It’s always worth experimenting to find a Retinoid product that works for you. Are you willing to give Retinoids a try now? I’d love to hear which one! DM me on Instagram @JasminePennamma to let me know!

Morning rituals with Moringa

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I love living in Los Angeles because no one gives me a second look when I want to order something that may be a little off the wall in other places like a oat milk chia seed pudding with a sprinkle of goji berries or bringing my own chlorophyll water. On an average day I’m always on the go so if I don’t know if I can make a pit stop, I at least know I’ve gotten in some kind of superfood in the morning thanks to the cabinet of superfood powers I have. Drinking concoctions made from superfood powders have actually been the easiest way for me to take advantage of their dense nutrition.

Moringa is a plant native to India which has been shown to be beneficial for the skin (like in this study). It’s oil pressed from the seeds have been shown to reduces fine lines and wrinkles (thanks to Vitamin C), build collagen (thanks to Vitamin A), and soothe inflammation (thanks to vitamin E).

Moringa has been used as food in poorer countries where malnutrition is prevalent as most of the tree is considered to be nutritious. In India, it is used in ayurvedic medicine, as well as served in many different dishes. Here in Los Angeles, I usually consume it in powdered form as I’ve never seen it available to buy fresh. Moringa powder is a true superfood that contains huge amounts of antioxidants, phytonutrients, minerals, vitamins and amino acids. It’s particularly high in vitamin C, vitamin A, and protein. The taste can be pretty strong like many of the ayurvedic herbs I take so I try to take them blended with some kind of smoothie or latte.

My favorite way to use Moringa in powder form is by combining it with Matcha for a plant-based latte. Here’s how:

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Ingredients

1 cup unsweetened cashew milk (a little creamer plant-based milk choice)

1 tsp Moringa Leaf Powder

1 tsp Matcha Green Tea Powder

1 serving Collagen Powder

1 tsp Coconut Butter or MCT Oil

Optional: Monkfruit Sweetener (to taste)

Directions

Now the probiotic in the photo is a little misleading because i don’t actually combine this drink with it. At first I was, but my nutritionist let me know probiotics are better taken on an empty stomach so I usually drink this first thing in the morning with a glass of water and then continue making my drink once the kids are all dressed for school.

If your mornings aren’t as chaotic as mine, the suggestion the nutritionist made was to wait 30 minutes before consuming anything hot so it doesn’t interfere with the absorption of the probiotics. Once you are ready to make your Moringa Matcha Latte, combine your choice of milk heated with the coconut butter to melt it. Next mix in moringa, matcha, and collagen with your matcha whisk or electric tea frother like this to blend it all together. If you choose to sweeten it, add in the monkfruit or your choice of sweetener and this also becomes your “bullet proof coffee” replacement if you are doing intermittent fasting or keto. Pour into a mug and enjoy while hot (which I know can be a luxury if you are a mama with young kids)!

Now while in India, Moringa grows almost like a weed. I’d kill to have weeds like those here! My mom lives in India and her favorite way to get a bit of Moringa daily is by JUICING! So this Moringa Green Juice before a Ginger Coffee was part of my morning ritual while there. If I could get it fresh easily in Los Angeles, this would definitely replace Celery Juice as the Ultimate Green Juice! .

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Ingredients

Fresh Moringa Leaves (not the stems)

Blended W/Water or Coconut Water

1 Lime

Directions

Take the leaves from the stalk and add to your blender. Add water or coconut water depending on if you wanted it sweeter or not. I preferred to just use water and then make it like a superfood limeinade which was really cool and refreshing with the intense heat in India. My mother prefered coconut water and then using honey as a sweetner.

If you make either of these, DM me on Instagram @JasminePennamma!

how to create a sustainable post-valentines diy with your roses: Coco Rose Body Polish

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In an effort to continue to challenge myself to try and live a more sustainable life, I wanted to find something to do with all of the beautiful roses I’ll have left over after Valentine’s Day. I’m 2 months in for my 2020 resolution where instead of making huge, abrupt changes, I’m simply looking at small ways where I can be less wasteful. I LOVE the Herbivore line and was impressed when I smelled Coco Rose because most rose products make me gag. Love the flower, but I usually hate the sent of Rose (and ironically, Jasmine) when used in perfumes and candles, As good as it smelled, couldn’t ever bring myself to pay almost $40 for a body scrub, but with my husband out of town for the week I was almost thinking about that being a nice treat to myself for Valentine’s Day weekend. My daughter ended up being home sick with a stomach bug so the last thing on my mind was ordering anything for myself.

By this morning it was the third night awake with my daughter. I was pretty wiped and wanted to do nothing but stay at home since I knew my plans to take them up to Big Bear since there’s no school tomorrow were over. I got up pretty early and figured I’d do a face mask and finally infuse some oil with Ayurveda herbs I brought back from India so started digging in the pantry for the oils. The suggestion was to infuse the herbs in coconut oil for at least a week, but I just realized I needed to do a substitution because while coconut oil flowed like liquid in the Indian heat, its a solid here so semi impossible to get the herbs to infuse with the oil. So while I have to double-check with my mom on another oil suggestion, seeing all of my coconut oil next to my Himalayan Pink Salt made me think of doing a Coco Rose hack with a few of my Valentine’s Day roses before they die. 5 minutes later, I had my own version of Coco Rose with only 5 ingredients from my kitchen: sugar, Himalayan pink salt, virgin coconut oil, petals of 2 roses, and shea butter.

Now here is where some of us will disagree about the ingredient base. There’s really nothing in here to make it smell overly like roses. I don’t drop in any rose fragrance or even a rose essential oil because I’m not a fan of “fragrance” in anything I put on my skin.

FRAGRANCE IS BASICALLY THE PROBLEM CHILD OF THE BEAUTY INDUSTRY

Coming from a career background of working with medical grade skincare brands and dermatologists taught me early that when I want an experience with my products linked to sent . . . burn a damn candle. This was one of my hardest habits to break. When I lived in NYC, my husband started his career working for Spa Finder and I had friends living the dream who worked for L’Oreal and Estee Lauder. I had access to every product and 5 star spa you could imagine, but had no idea some of those very things I loved the sent of were hiding chemicals in the name “fragrance” that were the source of countless cases of contact dermatitis, rashes, and even allergic responses like headaches.

When I first was hired by a medical grade skincare company and used their cleanser, I remember having a conversation with the marketing team about how well using a face wash with active ingredients like Glycolic Acid and Salycilic Acid worked for me, but it was too expensive not to have a sent experience when I used it. Couldn’t they make it smell like peaches or bubble gum? That’s when they told me they didn’t add fragrance to ANY items in their line because it is one of the first ingredients Dermatologists look for in a product when patients are having a reaction to something they are using. (Insert complete shock face).

This was 10 years ago. No one was talking about not using fragrances in products so I didn’t understand until years later when working with labs to develop my first skincare line that one of the reasons fragrance was basically the problem child of beauty was that it can hide about 5,000 fragrance-forming ingredients under one word - fragrance - on an ingredient label. Technically it’s a loophole under the Fair Packaging and Labeling Act of 1956 so a popular fragrance like Chanel No 5 wasn’t completely knocked off, but it can make it impossible for someone to figure out what they are having a reaction to when used in skincare and body products.

JUST BECAUSE IT’S NATURAL DOESN’T MEAN IT’S GOOD FOR THE SKIN

So this may be the point where you chime in and say, replace the fragrance with an essential oil. I’m going to challenge this one. I tend to avoid it in products that come into contact with my skin. This scrub is for the body which has thicker skin than your face, but one thing that has been common with all of the dermatologists I’ve worked with in the last few years has been them telling me they have had a dramatic spike in patients coming in complaining of inflamed skin. Many times when they have them come back with their skincare routine, they can trace it back to essential oils so it’s become a personal no-no ingredient for me when it comes to my skin. You do you, but I’m doing this without even a drop of rose essential oils. At most I would have played around with adding in some rose water I brought back with me from India, but it has such a faint sent that I didn’t think it would make a difference.

EVEN HOMEMADE BEAUTY PRODUCTS COME WITH RISKS

Funny enough, DIY beauty is usually on the no-no lists of many of my dermatologists which I mostly agree with. . . at least for the face. For this DIY, I’m just using it on the body and it won’t be anything that I store for long since there are no preservatives to keep the recipe stable for any length of time. In general, just because something is homemade in DIY beauty projects does not always mean it’s ‘safe’ as there are many products in our cabinets that can cause allergies or other problems once applied to your skin like Lemon Juice, Baking Soda, or Tooth Paste. Also, since you are not preparing it in uber hygienic conditions like in a lab, that’s another reason why I pretty much am only make what I’ll use up this weekend.

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INGREDIENTS

1/2 cup sugar

1/2 cup Himalayan Pink Salt

1/4 cup virgin Coconut oil

2 Tbs Coconut Butter or Shea Butter

Petals of 2 Roses

DIRECTIONS

Take all of the ingredients and place them in a food processor and gently pulse to mix them all together. I used Shea Butter that I bought for a hair whip I make, but you can use coconut butter as a replacement. The pink salt + pink roses gives the body polish a beautiful pink color like Coco Rose without having to use any dye. I made some the kids could try without salt since they are always coming home with little nicks that could be irritated by the salt and without the roses so I wasn’t stuck cleaning petal pieces out of the bath tub all night. If the mix is a little dry, add in more coconut oil, one spoonful at a time. When finished, scoop the body polish into a mason jar and take it with you to the bathroom. It actually looks really pretty if you have any dried tea roses like these to add to the top, but since it’s just for myself, I didn’t bother. Done!

I’d love to know if you make this! DM me @JasminePennamma on Instagram or tag me IG Stories so I see!

New Finds At Indie Beauty Expo Los Angeles

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Growing up was all about having brand affinity to large, corporate conglomerates owned by companies like L’Oreal or Estee Lauder. These days it’s the indie beauty brands are who are catching my attention and heart. In every category from makeup, to skincare, to sexual wellness, Indie Beauty Expo is the place for these often founder-led brands to be discovered by leading retailers and press outlets.

Indie Beauty Media Group built a platform with Indie Beauty Expo that is set to help independent beauty brands succeed. IBE was actually founded by a indie brand founder herself, Jillian Wright. She was a clinical aesthetician who created her own skincare line for her spa, but felt none of the current tradeshows spoke to her needs. Years later and an expansion that now includes Indie Beauty Expo in NYC, Los Angeles, Berlin, Dallas and London . . . it is safe to say she wasn’t the only one who felt that way. IBE has grown to include Beauty X for two days prior to the expo which is an educational summit focusing on business acumen and networking time for brand founders and leadership teams.

BeautyX Summit and UpLink will have it’s own review later for brand founders as I highlight it in addition to educational workshops at Foundermade, CosmoProf , and others, as I put together my list of top conferences and tradeshows new beauty and wellness founders should attend.

So what exciting new brands did I find at Indie Beauty Expo? I’ll have longer product summaries showcased throughout the year of some of the brands I am trialing, but here are 5 that immediately caught my attention that I think you should have on your radar this year.

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KegelBell:

So I should save the best for last, but in case your attention span is only 8 seconds, I didn’t want you to miss this find. You have FaceGym to tone muscles in your face and now you have KegelBell, the gym for your vagina. No, the goal is not to have the world’s strongest vagina, but can you tone it? Well in just 5 minutes, 3 times a day, you can. However, why would you want to? Well I’ll skip past the benefits of vaginal rejuvenation and bladder leakage straight to what I think most women would be interested in, more intense orgasms. Yup, Kegelbell is FDA-registered, made of medical-grade silicone, and will give you more intense orgasms. If Equinox could promise that, I would have used the gym more often, lol. At $110 to try it out, it’s a steal compared to laser vaginal rejuvenation treatments claiming to do the same thing sold for an average of $3,000 in a package of three sessions at many of my medical spa clinics! I am very interested in the results and the results compared to some of these medical spa packages so be sure to come back in March during Woman’s Month for a full feature. For now, check out more info straight from the source, here. PS - Unlink the months you have to put in at the gym to start to see changes, you can see results from KegelBell in as little as two weeks!

Winged CBD:

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Beauty has been going overboard on green with the inclusion of CBD. In a world where I feel like I couldn’t possibly hear about one more CBD brands, Winged CBD caught my attention with their story of being formulated specifically for women and their pregnant founder who was just full of light. I’ve sampled my share of CBD products so I almost wondered if their daytime CBD gummies was swapped with a THC batch because I was that relaxed. I have some other gummies and tinctures I’m sorting through, but will be happy to give this line a full review in the upcoming weeks.

Saalt:

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So this was a category I was familiar with, but honestly had no interest in using. My sister Ashley Renne was in India with me at the beginning of the year and was raving about the product category during a conversation we were having about sustainability. When I first heard the same mentioned at Indie Beauty Expo, I just expected another skincare brand, but Saalt is a period cup company. It’s a reusable soft silicone cup worn internally like a tampon that collects, rather than absorbs, your period. They have a great FAQ page since I’m sure if you are anything like me, you have a million questions running around in your head about this. Thanks to my IUD I haven’t had a chance to try this yet, but the FAQ page does go over what to do if you want to use this cup if you have an IUD as well. One quick tip that one of their marketing representatives gave me before I jump to the next find that I’ll pass on to you . . . if the thought of a period cup makes you think “ick” out loud when you first heard it, save the first time you are going through the removal process for the shower while you are getting used to it. In the name of being more ecofriendly, I’m going to be giving this a whirl.

Orgaid:

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Sheet masks are wildly popular, but these single-use skincare heroes can come at an environmental cost when you aren’t using a mask that is biodegradable. That’s why I loved that Orgaid’s three face masks are made with over 70% organic ingredients, free of parabens, phthalates, sulfates, and fragrance in addition to being biodegradable. You can’t beat being more green while getting your glow.

Georganics:

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The best thing about Indie Beauty Expo is that they have so many great brands to explore that I got a chance to discover for the first time. The toughest part about Indie Beauty Expo? There are so many great brands to explore and not enough time in the day! Sadly I was rushing off to attend a talk and wasn’t able to make it back to the Georganics booth, but if this UK brand had some very interesting products in oral care. If you’ve followed my Instagram Stories, you may have seen my visit to see an Ayurvedic doctor while visiting India in January. One of the many new habits I brought home with me after that trip was using coconut oil to do oil pulling. I actually have a whole post planned on this topic and other Ayurvedic practices planned in the upcoming weeks, but here’s the short version of what oil pulling is. It’s an ancient Ayurvedic tradition of swishing oil in your mouth on an empty stomach for at least 20 minutes to improve oral, and in turn, overall health. The doctor advised to use sesame or coconut oil and this brand actually has an Oil Pulling Mouthwash made with virgin coconut oil like I’ve been using, but flavored with peppermint!

will DevaCurl damage push curly girls to go natural?

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I have no idea how the news about Rio, the non-perm that made everyone’s hair fall out spread before social media, but between Tweets, Instagram Posts, and YouTube videos, the word is spreading between curly girls to toss out their products from DevaCurl. There are threads and Facebook groups full of people complaining that their hair is falling out or their curl patterns have been changed after extended use of the line. I’ll link to one of the latest articles here, but this is totally ironic given that a lot of us go ‘curly’ after wanting to stay away from getting our hair chemically relaxed anymore. However, for many of us who may start paying more attention to products we use in our home or for makeup and skincare . . . hair is usually one of the more overlooked areas. For anyone who has ever looked to start converting to clean hair care brands will tell you it’s one of the harder product categories to switch to and still find products that are performing. 

I’m in the middle of my clean/non-toxic journey with products. I don’t consider myself hardcore or someone who will be making my own products any time soon, and appreciate a safe synthetic as much as a natural or organic one. When it comes to skincare, I categorize myself as “Clean Clinical.” For the home, I haven’t tried vinegar and essential oils, but I have preferred brands like Honest and Seventh Generation ever since I was first pregnant because I freaked out thinking about the baby eating something off a floor I just cleaned with 409.

When first looking to start switching out products, I decided that instead of throwing out products and starting from scratch, I was going to look at only purchasing new clean beauty products to try as I finished my alternative. Hair was one of the categories I have been looking forward to the least because it’s already hard for me to find a routine I like so finding a clean line that can also perform sounds like it’s going to be a nightmare. Unfortunately in this case as someone who has a few products from DevaCurl, this is going to be an exception where I’m tossing products out and not waiting for a statement and testing from the brand. 

As I’ve been researching clean beauty, one study that I found disturbing is research published by American Journal of Obstetrics and Gynecology which confirms that women of color are being exposed to higher levels of beauty-product-derived chemicals like mercury, steroids and hormone-disruptors than white women. According to the report, Black, Latina and Asian-American women spend more on beauty products than the national average, yet we still have a long way to go with some personal care items like how “some of the hair lotions and styling gels contain ingredients of concern like parabens, formaldehyde-releasing preservatives and 'fragrance.” As this research came out in 2017, it was right after a report from the Environmental Working Group which found that 1 in 12 beauty products marketed to black women contained harmful ingredients. Yikes.

Finding curly products that I love for natural hair is already so hard that this is the one category I’m not looking forward to hunting down products for. I first started going natural in 2004 when there weren’t many options if you didn’t have a relaxer. Before going to Curves (a curly salon in Brooklyn which was later renamed Miss Jessies which you may recognize from the product line), before Carol’s Daughter opened on 125th street in Harlem, and before hearing about the infamous No Poo by Deva Curl at Ricky’s which was supposed to be the go-to shampoo for curly hair, I had to make my own products like gels from flax seed or creams from different oils and butters. I was actually THRILLED when I could just pick these products up from Target and never cared to inspect what else was in the bottle. 

I brought back a ton of Ayurvedic products back from India including hair products so I’m probably going to try a few of those before bothering with the time suck of mixing up a flax seed gel that only lasts a week or two.

I cleared out my products from Deva Curl last night, but here are some things you can do if you wanted to look into switching out items from the line or give the other products you use for your hair a look.

  1. Start reading your product labels. Some chemicals like parabens are clearly labeled so you can skip over products that have them or aren’t listed as “paraben-free” while some things are harder to figure out because labels can hide ingredients under names like “fragrance” which is considered a trade secret in the United States. 

  2. Use websites like Skin Deep by the Environmental Working Group or download the Think Dirty app to stay on top of brands and specific products that they have researched to check for known chemicals.

Now…..if I can be honest…. this Deva Curl drama drove me to finally download the Think Dirty app, but I’m really hesitant at looking into what they say about some of my favorite items. 😬 

Do you have curly hair and planning on switching any products out or have any products you swear by? DM me @JasminePennamma because I am going to clearly be on a product hunt!!

2020 Trends In Ingredient Transparency For Clean Beauty

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In every segment of beauty and ingestible supplements, there is a lot of white label formula production where a brand can not connect their ingredients to the source like the farm their star botanical comes from. As more consumers are turning their product around to read the label before they purchase, I think the next level of ingredient transparency consumers will or at least should want now that they are becoming aware of the safety profile of an ingredient is a level of being able to trace ingredient sources.

It can be hard to be truly transparent across the supply chain when you don’t have access to be able to ask questions like how is it grown, where is it originating from, and what are the conditions for the workers? I think being able to provide that level of transparency is going to be a point of difference clean beauty brands can compete on as the category gains in popularity and barriers to entry lower to launching a clean beauty brand.

Part of sustainability in skincare and ingestible products that uses raw materials like Moringa is sourcing responsibly. On a larger scale, I love the idea of brands sourcing from cooperatives in low-income areas where they are fairly compensated for their labor and the consumers have access to sustainably sourced ingredients. Now this doesn’t mean a brand has to share which farm they are sourcing from if they don’t own land of their own like Tata Harper or Juice Beauty. (Brand goals)!

If that information is shared, good luck being able to still get your favorite product once 20 more brands start sourcing from the same farm and depleting the supply. However, if members of the brand team are going to do a site visit, I’d like to see them take customers on that journey by providing them a peek behind the curtain on Instagram or Instagram Stories. White labeling aside, a brand will most likely be working with a manufacturer on some level and should be asking questions to get a greater understanding of their ingredient sources. As a consumer, you should be able to trust the brand did their due diligence because 99% of us aren’t going to have time to investigate the source of every product we use.

I saw part of this first hand when looking to make a CBD product two years ago, I ended up connecting suppliers with labs because I actually didn’t like where they were sourcing from or preferred an alternative extraction technique. The CBD source that I preferred actually needed to take control of the process further by purchasing their own farm as they said the product quality varied so much that they couldn’t always guarantee the same consistency in the oil they shipped to product development labs. After doing a site visit, I was impressed with their quality, but growing pains of sourcing from their own farm coupled with the rising demand in more brands wanting to start CBD lines led to there being a period of time when the supply had almost vanished so I moved on without adding CBD to stay on launch deadlines.

Ultimately I think there is a trend for consumer products where we are realizing a lot of the things we thought were good, aren’t, but I’d love to know at what level you are paying attention to ingredients. Do you read the labels of your skincare and supplements? Is it important for them to be Vegan? Organic? Clean? Do you care about where the ingredients are sourced from or ultimately trust the brand you are purchasing from?

DM me on Instagram at @JasminePennamma. I’d love to know your thoughts!

MLK Day Beach Clean Up

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The kids spent part of their day off from school picking up plastic and other trash at the beach as part of the community service project we chose to honor and remember the legacy of Dr. Martin Luther King Jr.

I’ve been talking with the kids about small changes we can make in our daily actions since I came back from India as part of my commitment to look beyond resolutions to the legacy I want to leave behind for future generations. It’s easy to dismiss small things like starting to bring my own reusable bottles with me, but when you add them up over a lifetime, they make an impact.

As far as the beach goes, 48 hours ago my kids didn’t have any interest in cleaning up trash at anyone’s beach!! My daughter let me know that sounded like the most boring way to spend her day off with me and my son huffed and puffed about not cleaning instead of playing. I figured it was easier to show than tell so I looked up a few videos on YouTube from clean ups where they saw other kids around their age which worked way better than anything I had to say on the subject. I was actually surprised at how much they wanted to do when we got to the beach and even turned it into a competition between the two of them to see who could find the most to clean up in between finding sea creatures and sea shells.

While we were there yesterday, a surfer came up to us and said he does a “5 minute clean up” before he gets out into the ocean and he helped explain to also be on the lookout for smaller plastics (microplastic) when they are playing in the sand during the summer because they are more easily eaten by fish and other animals we may consume later. Apparently we eat a the amount of plastic equal to a credit card a week from microplastics in our food and water. 😬😳 Who knew?!

6 switches to make sustainable more attainable

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I’m currently almost two weeks into my trip to India where I welcomed the new decade with a daily habit detox to recharge and then hopefully reset. I tried to set myself up to embrace the opportunity to incorporate more wellness habits into my routine by making my visit with family feel more like a wellness retreat, but more on that in a later post. I came here feeling drained and hoping to feel a sense of renewal before I left, but I didn’t think part of that process would be in a renewed sense of environmental responsibility.

When leaving the airport, my sister and I noticed billboards about the state of Kerela banned single-use plastics as of January 1, 2020 right as we arrived.  I had no idea before traveling to India in December that the Prime Minister announced an initiative in 2019 on Ghandi’s birthday to phase out single-use plastics “

“We have to build an andolan (movement) to induce behavioral change which was at the heart of Mahatma Gandhi’s philosophy.” - Prime Minister Narendra Modi

We noticed non-woven bags when we shopped, paper straws when we dined, and paper bags when I went to pick up medicine after catching a really bad cold in Los Angeles right before I came. When talking to a shop owner about what he thought about the new movement given that the new bags do cost him a little more, he said:

Our ancestors gave us beautiful nature and now, we are destroying it day by day. What kind of environment are we going to leave our children if we don’t cut pollution now? People throw leftover vegetable garbage and food items in the plastic bag and throw in the street where animals like cows are dying because they eat the plastic bag along with the food. Most people burn our garbage, but the burning of plastic bags releases toxic chemicals into the air. Change is our responsibility.

While I’ve been here, images of the wildfires in Australia have been heartbreaking. Couple this with seeing Kerala putting plans in action that could help make such a huge impact, it left me wondering what are things I could do to detox my lifestyle and take steps to live more sustainably as part of the impact I want to leave on this Earth for my children. When the shop owner said “Change is our responsibility”, I fulll-heartedly agreed but if you are anything like me - big changes also feel overwhelming so I put together a list of a few simple switches I’ve been making while I’m here to make sustainable also feel ‘attainable’ when I get back home to share with you all.

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Single-Use Plastic Cups: I’ve got a bad habit of pulling out plastic cups at home all the time when the kids or myself want something to drink so I can just throw it away when it’s done instead of having to wash more dishes, but switching out plastic cups will cut down a lot of plastic use in my house.

Starbucks Coffee Cups: I started drinking my coffee, matcha, or however I like to start my day much more frequently at home last year. However, there are periods where I’m on the run where I’m stopping for my daily caffeine habit at Starbucks. I like stopping in for convenience, but will try and take in my own reusable drinking container.

Toxic Products (Home + Body): I obsessively looked for cleaner solutions when I was first pregnant. The Honest Company launches while I was pregnant with Alaia and the delivery service was not only great so I didn’t have to drive with a newborn for minor shopping, but it also made me feel like I was making better cleaning solutions when I had young kids who still mouthed things that fell out of their mouth and onto the floor. As someone who used all medical grade skincare, I even went all natural or bust for a while because I didn’t want to snuggle up on them with a face full of retinol, not knowing if that could be a source of some of the excema and skincare issues they both went through. As they grew out of that and as they also grew old enough not to mouth things that touch the floor, I relaxed on a lot of my household goods but want to spend this year making a more conscious effort to reduce the chemicals used in my house and on our bodies using resources like the Environmental Working Group's Skin Deep cosmetic database. I also pretty much rejected fully natural skincare once I got my first wrinkle, but after turning to more ayurvedic items in India after my toiletry bag got poached by the TSA I want to develop more of a clean clinical blend into my daily beauty routines.

Plastic Bags: Most grocery stores around Los Angeles have alternatives to plastic bags, but I probably use mine for everything but the grocery store. Sometimes I even make it all the way to the store with it in my trunk and forget until checkout.

Fast-Fashion: This is the area I feel like I may struggle the most in. Fast fashion has been criticized at making a huge environmental impact as estimates have shown more than half of fast fashion items are thrown out within a year of purchase. The last time I was here, I started off the trip with a shopping day to get clothes that are more appropriate for the more conservative areas we would be visiting which I also enjoyed because I love to shop and find fun things to wear. I’m going to have to start to dig in on what changes I can make at home, but while I’ve been here I just wore my mother’s clothing instead of coming and purchasing traditional clothes to wear while I’m here that I never wore again after returning home.

Meat Centric Meals: So if you read my post you’ll see that one thing I didn’t know before is that the the single biggest impact I can make to fight climate change might be with my diet….by cutting animal products. (😬 Not exactly a fact I went digging for since I wanted to celebrate my birthday when I got home with a dinner date at Mastros)! In fact, my sister told me that going one year without paper saves 8.5 trees, but going without beef saves 3,432 trees. 😳 So while I’m not sure if I’m ready to give it all up and go vegan like my sister, I did promise her I’d participate in #veganuary while I’m here and continue at home for the rest of the month. I have been vegan for a period after having both children because of elimination diets I was doing to see what was causing their excema and blood in their stool which my doctor said is a result of food sensitivities, but I’ve gone back to eating normally now that I’m done with breastfeeding. We’ll see if I make it through this vegan month and from there I’ll figure out how far I want to take it.


Now that you’ve read some of mine, what would you add to this list? DM me on Instagram at @JASMINEPENNAMMA to let me know!

How “Clean" Is Your Clean Beauty routine?

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When I look at anything from skincare to hair to makeup - "clean" is the beauty buzzword of the moment. At a beauty summit last month, a takeaway was that all beauty should be clean beauty when looking forward at trends in 2020, but from experience in formulating a line, going to labs and getting a product made that is still considered to be "clean," can be frustrating when there are still no clear rules of how to define this and the word itself is unregulated. This means that I would have to work backward thinking about what retailer I'd want to position it for using that specific retailer's standard of "clean" to create my own definition of clean beauty in order to maintain the strictest standards of clean and sustainability practices I would want to uphold as a brand.

You may have noticed this variance in clean standards yourself when trying to shop for cleaner products because the definition of clean beauty changes depending on the retailer you purchase from. . . or what brand is putting its marketing spin on the message. For example, purchasing a product that is marked as "Clean at Sephora" doesn't exactly mean that it meets "The Credo Clean Standard" because they each have come up with their own guidelines since there aren't regulations about what makes a brand be able to label itself as clean. In fact, U.S. laws for cosmetics safety are virtually unchanged since they were created back in 1938 so if you want to really be more stringent with your brand, you search for labs that have experience in formulating products that are sold in the EU because the EU seems to be more ahead of the game since they ban thousands of more ingredients in products than we do in the US.

After having experience developing a skincare line, I've been keeping a close eye on the beauty industry, testing various clean products, learning more about natural brands, and expanding my knowledge on the topic as a whole. By 2024, the global “natural beauty” industry is predicted to reach $22 billion, with indie companies representing a sizable piece of the pie. Clean beauty, in particular, is becoming crowded, but if there is anything I know from being in the room with dozens of industry vets is that not many look like me which could be why products I think are the most obvious still haven't been made.

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Being a newer category, education around clean beauty is still lacking. However, I see it as an incredible opportunity to be able to help you all understand why clean beauty and all it’s nuances down to ingredient transparency including the ingredient comes from and how it’s sourced. Bringing in a new decade is as good excuse as any to detoxing my beauty routine as I run out of products so I’m looking forward to exploring new clean beauty items in 2020.

Have you started to switch to clean beauty brands? I’d love to hear which ones as I’m testing new items. DM me on Instagram @jasminepennamma and let me know!

5 Tips For Aspiring Business Owners on Women's Entrepreneurship Day

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Female entrepreneurship is on the rise! In celebration of Women's Entrepreneurship Day, here are 5 tips for aspiring business owners. 

1. Become an expert.

You can put your expertise on display through microblogging on Instagram, creating a newsletter, videos for multiple platforms, speaking engagements, and even with the help of public relations. Whatever your business is, you will want to be as visible as possible. Starting a podcast is the new blog so if you think you are short on time for everything else on this list, start there and just talk because it's another great way to gain exposure.

2. Don't let your ego takeover

We've all been there. It's hard to give up control of processes in your business as it grows, but it's so necessary for you to succeed. Make a list of what you are the most skilled in and then hire a team qualified to handle the rest. 

3. Stick to your vision and stay in your lane

When you first start your business, you are going to have your own point of view, but avoid the temptation to keep peeking over your shoulder to see what competitors are doing. It's really easy to lose sight of your original vision this way and morph into a carbon copy of someone else. 

4. Get online and leverage the power of social media

Who would I be if I didn't add in a social media tip? Building a platform for yourself in addition to your business on social media is not only a great way to give your brand a competitive edge, but I'd argue it's a non-negotiable these days. Sometimes, building your personal platform can even be the catalyst that gives birth to your brand! 

5. Don't be afraid to fail

Most of us are taught as a child to view failure as a negative experience. In truth, you have to get outside of your comfort zone when running your own business and failures may be part of your journey once you've taken enough risks. Failing can be a lesson in what isn't working, but you can't figure that out without trying. It's always better to fail trying something you love than to be successful in doing something you hate! 

Having your own business is an adventure, so embrace the challenges and rewards it offers. Do you have your own business or considering it? DM me on Instagram at @JasminePennamma and let me know what it is you are working on. I’d love to hear. CHEERS!

The Future of Diversity in Beauty Is Funding

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A discussion at The Wing on Diversity in Beauty had me reflect with a guest on how major companies throw around the terms “diversity and inclusion” to drive sales and attention to their brands. In beauty, Fenty set off a foundation war with companies trying to outdo themselves and come out with the most shades who had more limited ranges prior to Fenty’s launch. Beyond that, @_foundla pointed out venture capitalist statistics yesterday that show we could have taken this conversation a step further because diversity and inclusion in venture capital might even matter most of all because the VCs that control where the money flows determines the diversity of entrepreneurs and ideas that get funded. Changing the dynamic of who sits at the investment table can have a long-term impact on the brands that have the privilege of entering our homes in the future.

As a woman of color, the statistics can sound defeating. An article I just read stated that in 2018, out of $85 Billion in VC funding, only 2.2% went to female founders with WOC getting less than 1% of total funding. 🤯 I believe a key to help close the gap is to have women not only “supporting” other women but FUNDING other women, but would love to hear your thoughts or experiences. #foodforthought

Fall Bucket List - Cider, Doughnuts, and Apples

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Taste an apple cider doughnut and the universe will immediately open to tell you all its secrets. That's the exact impression that I remember from childhood so I like bringing a piece of that to my own children . . . plus a trip to Oak Glen is about as "fall" as you can get in Southern California.

Apple season in Oak Glen starts in September, but who is thinking about apples when school just got back in session and I'm trying to get my life back in order from the lazy days of summer? By October I'm usually thinking about how can I knock out pumpkin patchin' and apple picking so a trip to Oak Glen knocks everything out at once. 

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Pro Tip: You may think you will get the perfect fall photo while you are our there, but it's still very Cali which means unpredictable weather! It may be cool and crisp or hot AF, so I bring an extra pair of shorts as well as hoodies for the kids because it can go from really warm to cool between midday and sunset. 

Now let's get back to what to expect while you've ventured almost two hours away from Los Angeles. Pick an orchard you want to start at Snowline Orchard and plug it in because I always lose service once I get there and just kind of drive around after we hit up the first place. The places I've gone to are all off Oak Glen Road which is a scenic loop of apple orchards and farms. I try and stop at the one that also has a wine tasting rooms because it makes the rest of the day more enjoyable. You can't actually pick apples here, but you could always just grab apples pre-bagged and hang around for food, doughnuts, and u-pick raspberries. 

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The next three places are a toss up of where to go next. The first place I had ever looked up in Oak Glen was Riley's, but it's a little confusing as they own more than one property. Last time we went to Riley's Apple Farm without knowing to check out Riley's Los Rios Rancho across the street. This year we hung out at Riley's Los Rios Rancho for the better part of the day and it could have been the whole trip because there is that much for the kids to do.

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The activity the kids liked the most was the U-Press Cider activity, but I will say it was exhausting since I didn't go with my husband this year. Somehow we got lucky because we did this at the end of the day, but at one point there was a huge line and almost gave up on doing this. This place had nature trails the kids "hiked", had a petting zoo with wagon rides, and all the BBQ and hot dogs you could eat with plenty of space for the kids to run around and get out all their cider sugar energy out. I heard there was also a corn maze, but I just watched a horror story on Netflix about one the night before so we skipped this one!

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To actually pick apples, you may have to go across to Riley's Apple Farm depending on the day, but they were available when we went on Sunday. The one place we didn't get to go to this year was this place another mom today me about while we were in line for doughnuts at Snowline Orchard. Stone Soup Farm & Heritage Orchard has apple picking, but also kids crafts and gemstone panning. Both kids have really been into gemstone books so I really wanted to do that activity, but I couldn't find it since I didn't have a signal once I was out on the Oak Glen Road loop. I guess this will be the first stop on the agenda next trip and I'll just BYOB wine in case I can't find my way back to Snowline's Wine Tasting room!

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Girl Talk At The Four Seasons Silicon Valley

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I’ve been doing hotel sleepover getaways since I was pregnant with my second child. It started at The Four Seasons in Westlake Village who has a “Let It Snow” package they do in December that includes a night in after their annual winter event that includes s’mores, ice skating, and a visit to see Santa.

Usually our sleepovers are all about a day of swimming, ordering dessert for room service, and falling asleep coloring in bed. This is the first time we traveled alone together so it was fun to pick a place I’ve never been and see a place for the first time though her eyes.

I’ve been in Los Angeles ten years now, but whenever my husband and I think about going to San Fran, it’s usually cold and after moving from the east coast.....that usually makes it a hard pass. Usually we go to San Diego after her birthday for “Kids Free October,” but this was the perfect time of year to head up here and explore by foot. We took the day slow with time to stop for good food (no we didn’t try the ice cream with chocolate covered crickets in my stories!) and playground breaks.

I remember when my husband and I did our first weekend away as parents at Bacara in Santa Barbara, I met a couple with two kids in high school. At this point, Alaia was just a few months old and I was getting ready to “retire in the room for the night” before fussy time hit while they were getting ready to start their night and go grab a table downstairs for dinner. It felt like I was a world away before I could see the world at nighttime again, but in our brief meeting, I loved seeing how close their kids seemed to their mom even though they were teenagers. I remember the dad saying their one tip was to take the kids off on their own sometimes to make time together alone with each parent. I never would have thought of that before (probably because of the massive mom guilt I feel when I do things with one child and not the other).

He said the special bonding that happens (when there’s no competition from the other sibling) created great memories for both of us. And after some of our time together away as she’s gotten older, I am glad I listened to that bit of advice. Even just the small ice cream dates or movie nights with her or her brother seem to strengthen our bonds. While we were cuddling in bed yesterday, Alaia said “I miss my brother today, but think I know why you wanted to go on a trip with just me. I’m important to you, aren’t I?”

Talk about melting my heart.

Moving forward I think what I want to do is make a travel scrap book for the two of them. I still have one of mine from high school. I’ll take something from the day like a ticket stub to tape to the page and at the end of the night, write out three things that stood out from that day that we did together. As a child, traveling with my family is some of my best memories growing up and probably part of the reason that the first thing I did when I graduated and moved to NY was start looking to see where I could book a tip overseas to. As a parent, I’m hoping these trips will not only make great memories for us, but make my kids feel special as individuals and let them know the world is a place full of adventure and experiences waiting to happen.

5 tips to help you transition to working out of office

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Most of my career before children was in sales so I never really worked from an office in a traditional sense outside of corporate internships. I’ve pretty much always had a home office even though I still had to take outside meetings daily, and I think a few key habits that started early for me made it an easy switch when I started working on my own projects full time. When I first took the leap to start a company of my own in 2009, there weren’t a lot of people to look at and there were really only two other people I knew who didn’t work a traditional Corporate America job at a Fortune 500 type of company that I could talk too about what to expect. Now it almost seems to be in fashion to be an entrepreneur. I was only working from home for a few months before I got scared of being 100% on my own and went back into sales while continuing to work weekends and evenings on my own company and didn’t transition until fully stopping working in sales another 2 years later after needing more flexibility in when I was working as a mother. If you are working for yourself of freelancing in any capacity there are five things I think can help you transition into being more productive when working on your own.

Set Up An Office Or Work Area

I feel like I always see these glamorized posts of people working from their bed or the beach, but it’s important to create a designated work space in your home where you can not only remove distractions (hellooooo pile of laundry), but also be able to shut a door and walk away from work at the end of the day to focus on your family or anything that isn’t your business around the clock. I am guilty of being the person who would get in the zone of a project and not come out of my hole until I was done which would make these vicious cycles of non-stop work, burnout, and recovery. Once I had kids, I had no choice but to try and learn how to set a time to stop (even if it meant I would pick back up for an hour or two in the evening) because it’s not like you can just skip picking your kids up from school because you are on a roll!

If there isn’t a spare room that you can use for an office, finding a designated space you can set up and make enjoyable to work in away from tv or your bed will help you get more done in a day. For anyone that has to take Skype calls or any type of video calls often, keep the background for calls in mind as you set your space up.

Schedules Are Life

In sales I would have to have my ‘routing’ planned for the week. This was a list of who I was going to see for the week written out by day and I would have to spend time before each meeting looking up my notes from the last meeting so I could plan out what my objective was going to be for going in. This set up a mentality where I would look at my week and figure out what I needed to do to drive objectives in my business forward and I’d time-block what needed to get done in a day to meet that objective so I never spent too much wasted time on things that didn’t matter. There were very few days for me from jump where I would look up and it would be the end of the day, but I hadn’t actually gotten anything accomplished.

I don’t care if I’m opening up a planner to write on paper or opening up a note application in my phone, but the first thing I’m doing for the day is create some kind of to-do list so that even if I get sucked down the rabbit hole (ugh. . . Instagram), I can always take a peek at my list to get back on track. I try and set timers to go off on my phone if I know I want to devote a solid chunk of time on something that requires deep thinking, but I’ve heard of friends who swear using productivity cubes like this to help them stay on track for the day. Schedule your day how you need to around your lifestyle and best times for productivity, but get that ish scheduled!

Limit Yourself From Constantly Checking Your Email

I started working before everyone had a Blackberry so at one point in my life, you couldn’t check your email unless it was early in the morning or late in the evening because you were expected to be in the field between 8am - 5pm. While on internship at Pfizer I remember hearing a few executives talk about the Blackberry they were all getting and everyone questioning if this was going to mean they had to answer emails around the clock now. Fast forward to now and it’s so hard to get out of the mentality of constantly scanning my email to see if I’m out of the loop about something as if I’m not working unless I’m responding back as fast as someone sent an email. While it’s important to stay connected, spending too much time on e-mail might distract you from more important tasks to drive your business forward.

Being A Founder/ Freelancer/ Entrepreneur Can Be Lonely So Find Your Circle

I’ve always been used to just talking to people on the phone during long car rides because I was pretty much always working on my own. That’s actually probably one reason why I jumped to get an iPhone when it first came out because I could check-in on Facebook and talk to my friends who were online at their desk all day. For anyone who came from more of a traditional office environment, they always talk about life as an entrepreneur being more of a major adjustment because they are used to being able to interact with their co-workers more often to bounce ideas off of or just to chat about whatever was on tv the night before. I missed out on that boat, but joining groups for entrepreneurs and setting out to attend events where I could also connect with other people in my industry were where I’ve met some of the people who really helped push me forward as my ‘business BFFs’ as they became people I could bounce ideas off of even though we may not have been working together. You may notice that you may start to hire, refer, and partner heavily based on the company you keep in your entrepreneurship circle.

 Self-Care is Healthcare

I used to think if you had time for self care, it was because you weren’t working enough. I thrived on a project I was working on being all-consuming and losing track of time because of whatever I was working on. I still do this sometimes, but the last piece of the puzzle that is sometimes the easiest for others is carving out time for self care. For me it means not working through lunch so I set an alarm at 1pm to make sure it’s not 3pm and I am starving. I’ve been working on it being more of a priority to stop to walk or even take a fitness class or else I’ll always say that’s an hour I’ll put off because ‘I don’t have time’. Rest was also one of the last things I would do and have finally started putting boundaries on how late I stay up working on things so I have time to reset to start again the next day without feeling like I’m at the brink of burn out. Some weeks I’m better at this then others, but I do attempt to make these three things priority that I will even schedule into my calendar. My husband may laugh when my iPhone does the lullaby ring so I know it’s getting close to when I need to lay down to get at least 7 hours of sleep, but I need that reminder to tell myself to slow down.

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Working at home can be lonely, require a lot more time than you expect, and it may not provide the stability or resources that comes with working for someone else in an office setting. While it may appear glamorous on Instagram, many of the people I know who go off to start something on their own are working far more hours than they even did from an office, so know there may be sacrifices you make to be able to have the flexibility of working from home. I hope these tips are helpful if you are exploring becoming an entrepreneur in any capacity. There will be ups and down, but remember to enjoy the ride!

Is there a tip you think I missed? DM it to me on Instagram @JasminePennamma. I’d love to hear it!