ABOUT Jasmine

Welcome. . . or welcome back to Jasmine Pennamma. After 15 years of blogging for various sites from The Criminally Chic to 9021OhBaby, I’ve brought it home to the site I started 10 years ago. In 2009, I started this site when I had my jewelry brand, Jasmine Pennamma. Pennamma is actually my middle name, but it was right when I was getting middle of getting married so I figured I may as well stick to my first and middle because at least those two aren’t changing.

So what about me? Who’s page did you stumble across?

I’m the proud mama of two young children who spends a lot of time driving between play dates. We reside outside of Los Angeles with my husband and high school sweetheart. I enjoy cozy staycations where I can spend the weekend in a fluffy robe and always on the lookout for a great red lippie. If you need me, you’ll most likely find me on Instagram helping Aesthetic Influencer clients become digitally savvy or getting caught up on the latest innovations in product formulations.


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1. What are you reading?

If it’s not a hectic morning, I try and catch up with what’s happening with the world before I dive into any emails. Most of what I’m checking out are industry publications like WWD and Beauty Independent as well as magazines on my app like Allure, INC, and Forbes. I have google alerts set on several topics so I try and make those the first emails I check out. Now if I’m traveling, I’ll indulge in a guilty pleasure of grabbing a few glossies as well as Harvard Business and Fast Company. I also have google alerts set on various topics. I’ve been on a health kick trying to push myself to lead a healthier lifestyle for myself and my family so I’m also usually scrolling through wellness blogs like Well + Good and Goop. As far as book, I pretty much only read business books. Currently I’m reading Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life.

2. What is the best piece of advice you’ve gotten?
Trust your instincts. The biggest mistake you can make is being afraid of making a mistake.

3. Favorite motto or inspirational quote.
I’ve been fortunate to have several unofficial mentors. I had lunch with a mentor one day who stopped me in the middle of what I was saying and told me to switch up frame of mind from “why me” to “why not me” shortly after moving to New York. I struggle with self-doubt like anyone else, but I revisit her nudge back in the right direction.

4. What is your evening routine like?
I’d like to say some kind of zen answer about a moment of reflection or deep breaths, but it’s been pretty chaotic and usually involves me having to tell my kids to go back to bed at least once. This is why I try and wash off the day when I first come home so at least that’s done before I pass out!