Sometimes you’ve had an idea in the back of your head for a while but creating a brand from scratch can feel just as exhausting as thrilling.
Where do you even start?
You may have had a few ideas (and 20 website domains) brewing in the back of your head for a while, but once you figure out which one to run with, the step I love the most is the creation of the brand identity. . While for some, figuring out the pretty things like colors will be first, to me, it’s even more important to start with who the target market is and what problem will my brand solve for them because the more you understand your customer, the easier it is to speak their language when trying to communicate with them.
Once the target market has been identified, it’s easier to think more about creating the brand identity and what kind of personality your brand would have. Now it may sound a little silly to create a “muse” that embodies your brand, but when you identify the who and what your brand represents, it’s also easier to easily knock out what does NOT work for that person either. This can now make the process of selecting your packaging design, branding, and even brand ambassadors easier. You may have several, but working with a muse forces you to keep that person in mind instead of getting distracted by what competitors are doing or losing site of your brand values.
The muse that was created to develop The Things We Do Beauty is Amhalise Cree. She’s 31, single, completed college, and lives in Siverlake. She doesn’t have kids yet, but as an interior designer and boutique owner. She’s a busy slash-y just like us.She values quality over quantity and her time because she is on the move. Her biggest fear? Losing herself in her business and letting life pass her by without truly enjoying it. Sitting down to create the marketing strategy to reach her will now become easier because we’ll sit and figure out the answers to questions like “where does she get her information from?”.
One thing to keep in mind is that the vision you started off with in the beginning might start to change as these questions get answered. The photos we are looking at was part of ours in the beginning, but clearly these early mood boards are vastly different for the final outcome.
Are you in the middle of creating something? Who would your brand muse be?