Hello Gorgeous! I'm Jasmine.
I began my journey into being an entrepreneur as a jewelry designer while living in New York City and working full time in medical sales. It seems like an odd jump, but I'm an M.B.A. with a creative soul so I had always filled my spare time with fashion and beauty. My line, Jasmine Pennamma, has been on celebrities from Rihanna to Kim Kardashian, placed on television shows such as Melrose Place, and appeared in publications like WWD, Marie Claire, Oprah, People Style Watch, and more.
It was a time where people were starting to shop directly from designer websites and I was able to drive traffic from press mentions directly to my website while also keeping a presence in prestigious stores such as Henri Bendel. Social media marketing, press plans for product features in prominent blogs and print publications, and SEO/website optimization plans helped make my online store drive 70% of my sales so 100% of revenue could go to me and not to stores.
After moving to Los Angeles I was still traveling to NYC frequently for trade shows and desk side meetings, and eventually slowed down after the birth of my daughter to stay home with her. After the birth of my second child, I launched Childish Los Angeles, a kids t-shirt company while home with my kids through the use of Instagram and influencer marketing.
I've learned so much along the way and love to mentor other young entrepreneurs how they can start an online business while bootstrapping it with a full time job or staying home to be with their children. I focus on how to get more traffic to your online store through online advertising as well as tips on how to get product features and work with influencers.
Canva, Sprout Social